Planning Department
Downtown Largo Placemaking, Branding, and Wayfinding Strategy
Developed by the Maryland-National Capital Park and Planning Commission Prince George's County Planning Department, published in May 2023
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HideDowntown Largo Placemaking, Branding, and Wayfinding Strategy
Downtown Largo is a vibrant and diverse area poised to become a regional downtown with unique destinations, and a range of transportation modes available to residents and visitors. This Placemaking, Branding, and Wayfinding Strategy seeks to capture the momentum of the transitioning nature of Largo Town Center into a walkable urban core. There are many existing
and planned residential, commercial, and industrial branding efforts within and adjacent to the study area, and this strategy can help tie these disparate identities together.
The strategy makes recommendations for locations in Downtown Largo to be activated through various means of placemaking. Further, through community engagement, the strategy proposes a ‘brand’ for Largo and explores wayfinding options to improve walkability and increase a sense of place in Downtown Largo.
Introduction
- What are Placemaking, Branding, and Wayfinding?
- Purpose of this Strategy
- Guiding Principles
- Related Prince George’s County Studies
Section 2: Research and Analysis
- Planning Process
- Physical Assessment
- Existing Plans and Studies
- Public Engagement
Section 3: Placemaking Strategies
- What Does Placemaking Mean?
- What Can Placemaking Accomplish for Downtown Largo
- Case Study: Game-Day Pop-Up Promenade
- A Placemaking Toolkit for Largo
- How Does Placemaking Happen?
Section 4: Branding
- Branding Goals
- Branding for Downtown Largo
- Branding Next Steps
Section 5: Wayfinding
- Wayfinding Best Practices
- Wayfinding Sign Typology
- Wayfinding Destinations
- Wayfinding Design Concept
- Wayfinding Next Steps
Section 6: Conclusion and Next Steps
Conclusion and Immediate Next Steps
Section 7: Appendices
- Appendix 1: Key Approaches to Wayfinding
- Appendix 2: Wayfinding Sign Materials and Design
- Appendix 3: National Wayfinding Guidance
- Acknowledgments
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